Best data recovery ever?

Just came across this story c/o the front page of Slashdot. I'm always warning clients about backups. They need to be done religiously. The only people that I find doing that though are the ones that have had a massive data loss in the past. I usually recommend online backup as the simplest, most effective approach. You get your critical files offsite every night automatically. As soon as people and tapes are involved the chances of having a good backup when you need it most start dropping.

Wonder what the recovery bill was for getting 90% of the data back from this drive that survived the Columbia Shuttle explosion? Or do you think Ontrack just went with the publicity generated?

Did your backup work last night?